Virtual Reality Ads Give Brands a New Way to Stand Out

This September, Facebook developed a video creation tool that is allowing brands to tell their stories in whole new way. These videos are created with a high-definition camera system that records all 360 degrees of a scene simultaneously. On a desktop, viewers can use the mouse to rotate the scene to watch it from every angle. (Just make sure if you are watching these videos on your computer that you use Google Chrome or Firefox; most of them cannot be viewed on Safari or Internet Explorer.)

Watching Ritz’s video on your phone is even more exciting. Twirl around in your office swivel chair, holding your phone at arm’s length to experience this nostalgic family dinner first hand. Spin right and you’re in the living room listening to Grandpa tell a childhood story; spin left and you’re watching Grandma setting up the mash potatoes on the dining room table.

Ritz’s family holiday party

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(Click the picture above to check out the commercial)


Check out this spot created by AT&T, which lets you live vicariously through a race-car driver:

AT&T takes a joy ride with Ben Albano


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(Click the picture above to check out the commercial)

With 8 billion videos viewed on Facebook per day, it can be difficult for brands to stand out from the crowd, but VR technology is making it more feasible. Turning a simple newsfeed ad into an interactive 360 degree spot is a great way to “wow” consumers.

“VR is a way to create intense moments and rich, enveloping experiences that can help bolster a brand’s story,” said Adrian Slobin, global innovation lead at the digital agency SapientNitro.

More and more big brands are utilizing this 360 degree experience: Ritz, Nestle, Corona, Samsung, Disney and AT&T are just a few. If you own a business, creating one of these tradition-defying commercials is definitely worth looking into if you want to keep up with the competition. This could truly be the first step in the direction of future advertising.


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