Lacoste For A Cause

Last week, Lacoste announced that it replaced its famous crocodile logo on limited edition polo shirts. We’ve seen brands release limited edition merchandise as more of a marketing tactic to [...]

Elon Musk’s Greatest Marketing Stunt

On February 6, 2018, Elon Musk launched his Flacon Heavy rocket as the initial start to his private space-flight company SpaceX. Not only was this a successful launch for his rocket but it was [...]

Sneak peek into Boca’s million-dollar Mandarin Oriental condos

Harlan Goldberg, Via Mizner director of sales, talks about the amenities available at Mandarin Oriental residences. Mandarin Oriental is planning a residential/hotel complex in the heart of [...]

‘In the Pines’ helping low income farm workers

Pinnacle Advertising secured a spot on NBC Channel 5 for the President of GL Homes. “In the Pines” is a Palm Beach County organization that provides families with affordable housing [...]

Living with a rare disease

It’s National Rare Disease Day on Tuesday, Feb. 28. Jenny Garner battled a rare disease for most of her life before being diagnosed with Primary Immunodeficiency at the age of 41. She [...]

Local author’s new book targets the challenges of Alzheimer’s

One man’s journey to find home is the theme of a new novel called Memory Road. Dick Schmidt, local philanthropist and new author, joined CBS12 News This Morning to discuss his latest release. [...]