Facebook is Stepping Up

Facebook is stepping up in a big way for the little guys. They have recently announced that they are putting 3 million dollars towards helping small news publishers. The program is helping them [...]

Lacoste For A Cause

Last week, Lacoste announced that it replaced its famous crocodile logo on limited edition polo shirts. We’ve seen brands release limited edition merchandise as more of a marketing tactic to [...]

Influencer Marketing: The Good, Bad and Ugly

Influencer marketing is by no means a brand-new idea, although it has been on the rise over the past few years and has recently become a critical tactic when it comes to marketing. An influencer [...]

Display vs. Native

When you think of advertising, more than likely there are 101 different ideas that immediately rush to your mind whether that be TV commercials, radio, billboards, or digital advertising. In [...]

Elon Musk’s Greatest Marketing Stunt

On February 6, 2018, Elon Musk launched his Flacon Heavy rocket as the initial start to his private space-flight company SpaceX. Not only was this a successful launch for his rocket but it was [...]

Pinnacles’ Take on Super Bowl Commercials

Every year, millions of people look forward to watching the Super Bowl, to be exact, 112.3 million viewers watched the Eagles v. Patriots showdown. While a good portion of those viewers are [...]

Super Bowl Commercials

Peter Gary, the CEO of Pinnacle Advertising and Marketing, gives his insight and analysis of this year’s Super Bowl commercials. Click the link below to get a sneak peak into a few of the [...]

Super Bowl LII at the U.S. Bank Stadium

The Philadelphia Eagles will be facing the New England Patriots this Sunday at the U.S. Bank Stadium, home of the Minnesota Vikings, located in Minneapolis. Many viewers will be watching from the [...]

Walmart Encourages Ecommerce Sales

It’s no surprise that consumers have been continuing to increase their expectations in terms of how they receive their products. Thinking back ten years, the technology was not nearly as advanced [...]

New Diet Coke ALERT!

Coca-Cola just announced they are making massive changes to Diet Coke. No need to fear diet soda lovers, the original Diet Coke flavor will remain untouched. Rafael Acevedo, Coca Cola North [...]

“It’s The End of Facebook Organic Traffic…(and You Should Feel Fine.)”

This morning, Facebook announced that they were making a pretty significant adjustment to their algorithm that would promote user content and deprioritize content from publishers’ (aka companies) [...]

How to Influence the Behavior of Crowds

For many years, it has been known that scent and color can influence a person’s mood, whether it’s in the color of a room or in the clothes they wear. What if that can be applied to [...]

Facebook’s new plan to combat “revenge porn”

This is our social Media Directors take on facebook’s new plan to combat “revenge porn”. “Don’t put anything out on social media you wouldn’t feel comfortable putting on a billboard next to a [...]

‘In the Pines’ helping low income farm workers

Pinnacle Advertising secured a spot on NBC Channel 5 for the President of GL Homes. “In the Pines” is a Palm Beach County organization that provides families with affordable housing [...]

Local author’s new book targets the challenges of Alzheimer’s

One man’s journey to find home is the theme of a new novel called Memory Road. Dick Schmidt, local philanthropist and new author, joined CBS12 News This Morning to discuss his latest release. [...]

NFL Snap

NFL Snap The NFL Is the First Sports League to Get a Snapchat Discover Channel By: Bailey Cohen Have you ever wondered what your favorite NFL players are doing or how they stay in such great [...]

Going Mobile

Going Mobile Emerging Marketing Strategy Pays Off for Pinnacle’s Peter Gary By Arnie Rosenberg | Photography by Larry Wood For Peter Gary, it’s all about developing expertise, then leveraging it [...]

A Day in the Life of a PR Intern: The Beginning

My name is Hali  and I am a Public Relations intern here at Pinnacle Advertising and Marketing Group. I am majoring in Public Relations at Florida State University (Go Noles)! I was surprised I [...]

Boca Ballroom Battle

Advertising Exec Peter Gary Dances for Charity As most of you know, I feel very strongly about getting involved and giving back to our great community. I’m honored to be a part of this incredible [...]

Peter Gary on starting his own firm

The U.S. Marine Corps veteran went from club bouncer to leading car dealer. Then, six months after his father died, his car was struck by a drunk driver and he was laid up with serious injuries [...]

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