Black Friday is a day both beloved and dreaded by Americans across the country, but this year it became scores less painful for millions of smart shoppers. On November 27th, millions of consumers avoided waiting on exhaustingly long lines and battling to the death over the last Barbie Dream house by shopping on the world wide web.
Adobe Systems Incorporated collected data by measuring 80 percent of all online transactions from the top 100 U.S. retailers, and released a report detailing the shopping trends on Black Friday and Thanksgiving. By the end of the day on Black Friday, consumers spent $2.72 billion online alone. More than half of these shopping visits (53%) were carried out on mobile devices resulting in $583 million in sales. History was really made on Thanksgiving when mobile shopping surpassed desktop shopping visits at 57% and generated a record-breaking $639 million in sales.
“US consumers have turned into digital shopping ninjas this holiday season as retailers continue to adjust to a huge influx of smartphone shoppers,” said Tamara Gaffney, principal analyst at Adobe Digital Index.
Over the two-day, shopping-crazed weekend, Adobe found that smartphones generated 22% of sales, a whopping 70% more than last year. Consumers using mobile devices to purchase products this year has skyrocketed and will only continue to rise.
Online shopping has become so popular that a day devoted to it manifested in 2005. “Cyber Monday” is the Monday immediately following Thanksgiving weekend and works on the same principle as Black Friday, except that it occurs online only. This year, so many shoppers took advantage of this day, that Target and PayPal’s websites both completely shut down due to the flood of consumer traffic.
“The volume is already twice as high as our busiest day ever,” a Target rep said.
So what does this show business owners? Because more and more consumers are using tablets and smartphones as online shopping platforms, the need for user-friendly and aesthetically pleasing websites that are compatible with mobile devices is becoming increasingly more important. Age-old saying like “numbers don’t lie” and “the customer is always right” have never been more true.